Giving $1.53 Million in 2025

For the 2025 United Way Campaign, PREMIER and its employees gave morethan $1.53 million to the United Way organizations in Sioux Falls, Watertown, Madison, Dakota Dunes and Huron. These gifts reflect how we are living the principles of The PREMIER Way - making a positive difference in the lives of those inside and outside of our company.

United Way partner agencies will use the funds to fulfill their missions of helping children and youth achieve their potential, promoting financial stability and independence, and improving the health and well-being of individuals and families. Here is a look at the impact PREMIER employees made within each market community.

Sioux Falls

• 93.5% of Sioux Falls PREMIER employees gave to the 2025 Sioux Empire United Way Campaign.
• 798 are Heart Club or Rising Heart givers.
• First PREMIER Bank and PREMIER Bankcard once again ranked #1 for Heart Club and Rising Heart giving in the Sioux Empire (12th consecutive year).

Watertown

• 90% of PREMIER employees in Watertown gave to the 2025 Watertown Area United Way Campaign.
• 71% are Heart Club or Rising Heart givers.
• in 2025, PREMIER had the highest number of Heart Club members and contributed nearly 25% of the total dollars raised by the Watertown Area United Way.

Dakota Dunes

• 92% of PREMIER employees in Dakota Dunes gave to the Siouxland United Way 2025 Campaign.
• 67% are Heart Club or Rising Heart givers.
• PREMIER was a top five business supporter and contributed nearly 3% of the total dollars raised by the United Way of Siouxland in 2025.

Huron

• 93% of PREMIER employees in Huron gave to the Huron Heartland Region in the 2025 United Way campaign.
• 73% are Heart Club or Rising Heart Givers.
• In 2025, PREMIER contributed nearly 16% of the total dollars raised by the United Way Heartland Region.

First PREMIER Bank and PREMIER Bankcard remain committed to United Way and dedicated to supporting our employees in continued contributions of time, talent and funding.